“Womaniya on GeM” launched by Government e Marketplace [GeM] to empower women entrepreneurs


The Commerce Ministry announced that the Government e Marketplace [GeM] launched “Womaniya on GeM” initiative to enable women entrepreneurs and women self-help groups [WSHGs] to sell handicrafts and handloom, accessories, etc. directly to various Government ministries, departments and institutions.

A 3-minute video highlighting benefits of the Womaniya initiative was launched by
CEO GeM, S Radha Chauhan, whereby she explained the following:

  • nearly 80 percent women-owned establishments are self-financed,
  • more than 60 percent of 8 million units are owned and/or led by women entrepreneurs from socially-challenged sections of the society,
  • empowering the women entrepreneurs is a step in the direction of poverty alleviation.

Artist Anukta M Ghosh’s artwork “Magan”, an illustration of women empowerment and grace, is the face of Womaniya on GeM. The initiative aligns with Government’s initiatives for MSMEs, especially to reserve 3 percent in government procurement from women entrepreneurs.This initiative will also address goals and objectives under United Nations Sustainable Development Goal 5: Achieve gender equality and empower all women and girls.

Government e Marketplace  is a 100 percent government owned company setup under the aegis of Ministry of Commerce and Industry.