India has secured ninth rank out of top 50 valuable national brands, according to a report titled ‘Nation Brands 2018’ released by Brand Finance, a leading brand valuation and strategy consultancy. India was ranked 8th in last year’s report but slipped by a spot to the 9th rank, despite its brand value rose by 5%.
India’s brand value was 2,046 billion USD in 2017 and has increased to 2,159 billion USD in 2018. The US topped the list with a brand value of 25,899 billion USD which rose by 23% from last year. China is at the second spot with a brand value of 12,779 billion USD. China’s brand value saw an increase of 25% from last year.
Brand Finance measures the strength and value of the brands using a method based on the royalty relief mechanism employed to value the world’s largest companies. It looks into nation brand strength, royalty rate, revenues, weighted average cost of capital (WACC) or discount rate and brand valuation.