World athletics’ governing body, the International Association of Athletics Federations (IAAF) will re-brand itself as World Athletics. The rebranding would be operational from October 2019. The term World Athletics is built upon IAAF’s restructuring and governance reform agenda it has undertaken in past four years. It represent a modern, more creative and positive face for the sport.
- IAAF’s new brand identity as World Athletics will begin its rollout in October 2019 following the completion of world championships in Doha, Qatar and after congress grants approval of change to federation’s legal name.
- The decision for rebranding of name was taken at IAAF Council, meeting in Monaco (IAAF’s Headquarter). The participants agreed that ‘World Athletics’ made sport more accessible to a wider audience at same time while giving global governing body an opportunity to more clearly communicate its mission as leader of world’s most participatory sport.
- The IAAF was initially founded on 17 July 1912 in Stockholm, Sweden, as International Amateur Athletic Federation, following the closing ceremony of Olympic Games in the Swedish capital. It was founded as world governing body for sport of track and field athletics.