Amazon’s Project Zero launched in India

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To block selling of counterfeit goods on its platform, e-commerce giant Amazon has introduced ‘Project Zero’ in India, in a bid to ensure that customers receive authentic goods when shopping on Amazon.

• Amazon has launched a unique campaign called ‘Project Zero’ in India to block counterfeit goods. 
• About 7,000 brands in Europe, Japan and the US have already enrolled under this project. A lot of companies from India are participating in it.
• Amazon uses three tools – Automated projections, Self-service counterfeit removal tool and product serialization.

Project Zero will ensure that customers always receive authentic goods when shopping on Amazon. It could also lead to many more brands in India (from small and emerging entrepreneurs to large multi-national brands) partner with Amazon to drive counterfeits to zero and deliver a great shopping experience for customers.